Amit Gupta likes you!: Quora: What is Amazon's approach to product development and product management?

There is an approach called “working backwards” that is widely used at Amazon. We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, using this…

(Source: quora.com, via superamit)

1 year ago  Notes (39)
  1. mginnard reblogged this from superamit
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  3. 6ixpassions said: It is also the full opposite way how Apple are designing products. “If I would have asked what my customers want they would have tell me a faster horse.” - Henry Ford.
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  6. jeffgiddens reblogged this from superamit and added:
    This is not the way it should happen, this is the way it HAS to happen.
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